In the world of marketing, the dazzling advertising campaigns overwhelm the senses and make buying irresistible. In the shopping mall, Consumer Zombies walk in a daze, drooling at the mouth, mumbling, “buy, buy, buy.” In front of the computer, making online purchases, blurry eyes and quivering lips, “buy, buy, buy.”
And then, Instagram it.
But what if you don’t buy it? Then you are not cool, trendy, or fashionable.
In the world of politics, Citizen Zombies submit without questioning or thinking. Propaganda manipulates the emotions of love and hates and washes away intellect and common sense. Eyes closed and ears shut, Citizen Zombies mumble through life, “obey, obey, obey.”
But what if you don’t obey? Then you are a nation-hater, ungrateful and disloyal.
What are Citizen Zombies?
Citizen Zombies are people who mindlessly worship, revere, and obey, without questioning or critical thinking. Humans are born with an inquisitive mind. It is through social conditioning that humans become zombies.
Training Citizen Zombies is not unique to Thailand. It is done everywhere in the world, and since the dawn of the human civilizations, from the most democratic countries to the most authoritative. The main difference is in scale and scope.
As well, all governments want to train Citizen Zombies, not just this current one.
A guide on how to train Citizen Zombies.
Like everything else humanity has created, these tactics can be used for the greater good, or for the self-serving interest of nurturing Citizen Zombies. Here, we focus on the latter.
Start when they are young, it’s the best time to nurture mindlessness. Same haircut. Same uniform. All zombies are equal. There’s to be no personality and no individuality.
This is to condition the “mind” not to think differently and suppress the “self” to erase the desire to be different.
A ceremony can be hypnotic and awe-inspiring; it creates a sense of unity and belonging; for example, the “Wai Kru” ceremony.
Choreograph the ceremony in such a way that it appeals to the emotion. The eyes become misty. The heart feels full. Condition young people to the practice of crawling. Tell them that this is the right and proper thing to do. Have them repeat it over and over until it becomes their genetic imprint.
Train the mind, the spirit, and the physical movement to embrace submission and worship. Apply the same strategy to all ceremonies under the guidance of the state and the school.
- Songs & Slogans (Anthems).
Write grandiose hyperboles to invoke tear-jerking melodrama and manipulate human sentimentality. Put them on repeat, drill the words into their heads.
Each day, make them sing and chant the words in unison. These anthems may have a thousand words, but one meaning: obey.
It’s also a bonus if you’re a closeted songwriter underneath the green uniform. It’s the perfect time to release your greatest hits and blast them on all channels.
- Cult of Personality.
Every brand has a brand ambassador, and a political belief, as well as a religious belief, is a brand. Calvin Klein has Kendal Jenner. Tag Hauer has Cristiano Ronaldo.
From prophets to monarchs to presidents, prime ministers, and life coaches, brand ambassadors appeal to the human instinct for “hero worship.”
The savior of the nation against the Red Menace (the red shirts).
The hero in the War of the Shinawatra (the 2014 coup).
The victor of the Battle of the Future (banning Future Forward Party)
Currently waging war against the evil forces of university and high school students who are threatening to destroy the glorious Kingdom of Smiles.
He’s a hero, a good man, and one righteous dude.
If you can get them to believe this, you would have an army of millions and millions of Citizen Zombies ready to worship, revere, and obey.
Control the stories. Stories are knowledge. Knowledge is information. Information is power.
The government has the power of tanks and guns. The people have the power of information. So if you’re the government, you must manipulate the information in your favor.
History books? Turn them into mythological texts, but still call them history. Khana Ratsadon Plaque and other monuments to history? Do a magic act and make them disappear. Prince Boworadet? He’s a hero of democracy now.
Most importantly, the media. The evil, sinister, low down, dirty, conniving media. If you can’t own or control it, ban it. If you can’t ban it, censor it. If you can’t censor it, intimidate and threaten it with the Computer Crime Act and Anti Fake News Center.
The good news is, many of the media are willing Journalist Zombies. The bad news is, in the Age of Social Media, everybody with an internet connection is a journalist. Those dastardly Citizen Journalists and their sarcastic hashtags are very annoying.
But no worries, social media is a new thing. You have been training Citizen Zombies for decades, if not centuries.
- Virtue words.
Monopolize the definition of virtue words, such as “good,” “loyalty,” “gratefulness,” and “patriotism.” Here is an example.
You: Okay, children, what is the meaning of good?
Zombies in Training: To be good is to worship, revere, and obey the prime minister and the teacher without question or pause.
You: Show me an example of an act of goodness.
Zombies in Training: Please, cut our hair, teacher. Let us kneel at your feet so that you can cut our hair.
You: And why is this a good thing?
Zombies in Training: It’s a beautiful tradition that makes our country unique and special, different from every other country. We are blessed by the sacred and holy.
- Create an enemy.
The enemy exists so that your citizens don’t turn on you, therefore make sure there’s always an enemy, whether foreign or internal. Direct their anger and hatred towards the enemy, so that they don’t wise-up to your misrule.
Weave a plot of life and death situation, the destruction of all that they hold near and dear is under threat. Add a lot of drama into it. Give them a savior, a hero. Unite them under one banner. Use virtue words such as loyalty, gratefulness, and patriotism.
Drill it into their heads. Beware of the enemy. Beware of the enemy. Beware of the enemy. If you do a good job, this would be the result:
You: Vote for uncle, he’s a good man.
Citizen Zombie: Uncle is good, vote for uncle.
You: They are nation-haters.
Citizen Zombie: Get out of the country. Get out. Get out.
You: What is Thai-style democracy?
Citizen Zombie: Thai-style democracy is 250 junta-appointed senators.